In order to provide assured/enhanced income to farmers, development of a robust well-designed and efficient marketing system for agricultural produce, prevention of post-harvest losses and promotion of value addition for increased price are the activities to be focused.

               The objective of the programme is to address the issues related to price fluctuation, lack of efficient marketing system and post-harvest losses. Strengthening of existing market infrastructure, coordinating the functioning of markets at various levels in collection, transportation, storage and processing, strengthening of market intelligence and adoption of innovative technologies in agricultural marketing are the major focus areas. The component wise breakup of outlay for 2024-25 for this programme is given below.