Strengthening Agricultural Extension

H/A: 2401-00-109-80 Rs. 1555.00 lakh


The success of all agricultural development strategies depends on the adoption ofscientific technology by the farmers. In order to improve income of the farmers, a fieldvisit oriented extension system is essential in the state. The ATMA model ofAgricultural extension with suitable modification integrated as ATMA plus could bepopularized with appropriate convergence at the higher level with co-ordination at thelower level among the departments in the productive sector.

The outlay earmarked for the scheme for 2020-21 is Rs.1555.00 lakh. An amountof Rs. 135.00 lakh is set apart for strengthening of institutions involved in agriculturalextension activities. It is proposed to complete the work of upgradation of the RegionalAgricultural Technology Training Centres (RATTCs) and Farmer Training Centres(FTCs) as satellite centres of SAMETI. An amount of Rs.100.00 lakh is set apart forthis. An amount of Rs. 35.00 lakh is set apart for strengthening of Project directorateof ATMA with additional infrastructure including provision for rent.

An amount of Rs. 150.00 lakh is earmarked for awards for best performersconsisting of farmers and extension officials.

Under the component, “Activities under ATMA” an amount of Rs. 730.00 lakhis set apart. The subcomponents under this include HR support to Project Directorate,ATMA and Extension Wing for which Rs. 180.00 lakh is set apart. The DistrictTechnology Managers engaged in Animal Husbandry, Agriculture and Fisheries at theProject Directorate and one contract Agricultural Officer each at Farmer TrainingCentre Kozhikode and Pandalam will be supported. The state share of ATMAprogrammes is included under the umbrella scheme Krishi Unnathi Yojana.

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The various components earlier considered under various extension schemesincluding ATMA, ATMA PLUS, LEADS etc. have been brought under the Umbrellascheme of Kerala Agricultural Innovation Extension Project.

14)Strengthening Agricultural Extension H/A: 2401-00-109-80Rs. 1555.00 lakhThe success of all agricultural development strategies depends on the adoption ofscientific technology by the farmers. In order to improve income of the farmers, a fieldvisit oriented extension system is essential in the state. The ATMA model ofAgricultural extension with suitable modification integrated as ATMA plus could bepopularized with appropriate convergence at the higher level with co-ordination at thelower level among the departments in the productive sector.The outlay earmarked for the scheme for 2020-21 is Rs.1555.00 lakh. An amountof Rs. 135.00 lakh is set apart for strengthening of institutions involved in agriculturalextension activities. It is proposed to complete the work of upgradation of the RegionalAgricultural Technology Training Centres (RATTCs) and Farmer Training Centres(FTCs) as satellite centres of SAMETI. An amount of Rs.100.00 lakh is set apart forthis. An amount of Rs. 35.00 lakh is set apart for strengthening of Project directorateof ATMA with additional infrastructure including provision for rent.An amount of Rs. 150.00 lakh is earmarked for awards for best performersconsisting of farmers and extension officials.Under the component, “Activities under ATMA” an amount of Rs. 730.00 lakhis set apart. The subcomponents under this include HR support to Project Directorate,ATMA and Extension Wing for which Rs. 180.00 lakh is set apart. The DistrictTechnology Managers engaged in Animal Husbandry, Agriculture and Fisheries at theProject Directorate and one contract Agricultural Officer each at Farmer TrainingCentre Kozhikode and Pandalam will be supported. The state share of ATMAprogrammes is included under the umbrella scheme Krishi Unnathi Yojana.The various components earlier considered under various extension schemesincluding ATMA, ATMA PLUS, LEADS etc. have been brought under the Umbrellascheme of Kerala Agricultural Innovation Extension Project. Kerala Agricultural Innovation Extension Project (KAIEP) will be implementedby integrating ATMA, elements of similar projects like ATMA Plus, possibilities insocial media, practical experiences and findings of farmers for which an amount ofRs. 300.00 lakh is set apart. LEADS project will be continued for which Rs. 200.00lakh is earmarked. The scheme is proposed to be implemented through Technologyand Market Unit to be constituted in the panchayats. Two professional DistrictFarmers Producer and Marketing Organisation (DFPMO) will be established at thedistrict level in Idukki and Wayanad on pilot basis for facilitating marketing ofproduce through sharing of market information, professional support, and tie-up withother organisations. Additional one Assistant Technology Managers (like FieldAssistant of the present LEADS Panchayat) for every block will be provided tostreamline the activities and to expand the LEADS activities to the whole of the state apart from the four LEADS districts viz. Wayanad, Kannur, Palakkad and Kollam.Components like LEADS, ATMA plus, MTA preparation, Panchayat Resource Groupand Panchayat Farm Plan, establishment of farm models at block level, visit of experts/officials progressive farmers to research institute, model farms are included inthe project. An amount of Rs. 50.00 lakh is earmarked for providing operationalsupport and hiring of vehicles for all project directorates for effective extension delivery.

Under the project, LEADS programme will be extended to all panchayats. ThirdParty Monitoring will be carried out through an agency selected by competitive openbidding.

Under the component “Public Participation” out of the total outlay of Rs. 300.00lakh an amount of Rs. 230.00 lakh is set apart for conduct of Karshika vikasanasamithies, seminars, farmers day, review meetings. Assistance for farm melas, farmermeets and agro festivals including those organized by FPOs/PACS will be provided.Exposure visits to award winning farmers to state level and national level institutes arealso included. For karshaka sabha and njattuvela chanthas an amount of Rs. 50.00lakh is provided. An amount of Rs. 20.00 lakh is set apart for monitoring anddocumentation of the project implementation through PACS and FPO’s.

An amount of Rs. 30.00 lakh is set apart for meeting the operational expenses forthe implementation of social audit in the department.

The ‘Karshaka Information Systems Services and Network (KISSAN) Kerala’project initiated by Department of Agriculture in association with IIITMK will becontinued. An amount of Rs. 60.00 lakh is earmarked for providing project basedassistance for KISSAN Project. The programme shall focus on Vegetable Mission2020-Harithamuttam- Surakshitha Pachakkari to be undertaken in 2020-21. Thecontents of the programme will be decided by the technical committee consisting ofKAU extension, department officials (FIB), VFPCK and IIITMK.

An amount of Rs. 150.00 lakh is earmarked for conduct of VAIGA 2020-21. Thecomponent wise breakup of the scheme is shown above.