3. Vegetable Development

H/A: 2401-00-119-85 Rs. 6222.00 lakh H/A: 2401-00-119-81Rs. 725.00 lakh

The Vegetable Development Programme implemented in the state aims to promote vegetable production in the state in a safe-to-eat manner and to attain self-sufficiency in the sector. During 2020-21, it will be implemented in a Mission Mode involving all the stake holders in this sector such as Agriculture Development &Farmers' Welfare Department, PACS, FPOs, Kerala Agricultural University, LSGDs,VFPCK, Horticorp and SHM. Co-ordination of all PSUs, ATMA, Organic Farming(GAP, PGS System), Marketing, infrastructure programmes shall be ensured for the success of the programme. Homestead cultivation will be promoted in all the households in the State for producing Safe to Eat vegetables throughout the state.

The Vegetable Mission activities concentrate on following aspects

  • Production, procurement and marketing. Vegetable produced under commercial cultivation and homesteads of Kerala will be collected from the surplus areas and supplied to deficit areas thereby fetching premium price to the farmers as well as reasonable price for good quality produce.
  • Promoting homestead cultivation for producing Safe to Eat vegetables throughout the state which includes Onathinu Oru Muram Pachakkari and cultivation of vegetables giving thrust to cool season vegetables.
  • Integrating various components of Vegetable Development Programme (VDP)of the Department and VFPCK such as Vegetable cultivation through institutions, Development of district clusters, Establishment of nurseries,Promotion of Rainshelters, Promotion of zero energy cool chamber,Community Drip Irrigation and Promotion of Urban Clusters for promoting commercial cultivation of vegetables.
  • Co-ordination of all PSUs, and ATMA, Organic Farming (GAP, PGS System)and Marketing programmes in activities related to vegetable development.Online marketing shall be promoted in coordination with Cooperative system and Farmer Producer Companies. The model of eNAMportal shall be introduced.
  • Massive publicity and campaign at Panchayat, block and district level with the participation of LSGDs, PACS and FPOs

The vegetable production scheme will be implemented in close coordination withHaritha Kerala Mission and clearly defined physical targets at AEU, Panchayat leveland other deliverables will be included in the project. Department of Agriculture willorganize campaigns for Vegetable Development Programmes at block level and atpanchayat level with the support of PACS, FPOs and other farmer groups and panchayats.


There will be convergence of vegetable development activities carried out by LSGD, VFPCK, SHM, KAU and Horticorp under the mission. The Director of Agriculture shall draft terms of reference with the agencies specifying the roles and responsibilities of each agency. The targets to be achieved with respect to each activity right from production to marketing, processing, risk management, price stabilization shall be specified and monitored. There will not be duplication of beneficiaries among the various agencies.

A database of the beneficiaries of various agencies receiving benefits for vegetable development will be prepared and maintained. The details of beneficiaries with respect to nature of cultivation as to homestead/ commercial/ urban/rural/ terrace/ protected/open, seasons cultivated, type of vegetables cultivated, nature of ownership as to own land/leased land, private/ government institutions, harvested yield, marketed yield, marketable surplus will be documented which will be periodically updated and maintained. The marketing mechanism adopted by beneficiary/cluster will also be recorded.

Duplication of activities by these agencies in an area will be avoided. The activities will be carried out integrating the funds allocated to the agencies for vegetable development. Insurance, credit facilities and risk fund to vegetable growers shall be coordinated by a single agency. The SHG’s, SKS under VFPCK, clusters,BLFO’s under VDP, will function in an integrated manner under the coordination ofVFPCK. The period of assistance to the same beneficiary will be fixed unless there is crop loss due to unforeseen catastrophe like flood/drought and the like.

A mechanism to maintain reserve fund to sustain the cultivation will be worked out. Department of Agriculture will be the Nodal agency for Vegetable Mission.The components include promotion of homestead vegetable cultivation and cultivation through institutions through supply of grow bags, vegetable seed production & distribution, supply of vegetable seedlings, development of clusters,support to block level federated organizations and A graded clusters, establishment of nurseries, rain shelter cultivation promotion of urban clusters, development support to graded clusters and community drip irrigation. Out of the total outlay of Rs. 6947.00lakh, an amount of Rs. 6222.00 lakh is set apart for vegetable development programme during 2020-21 through Agriculture Department.

An amount of Rs.725.00 lakh is set apart for the promotion of vegetable cultivation through VFPCK.VFPCK in addition to carrying out the general functions of the Mission programme will carry out specific roles on project basis for which funds are allocated. The activities include support to vegetable cultivation includingexport quality vegetable cultivation under GAP/PGS, production protocol development for cold chain in Vattavada and Kanthalloor and other vegetable production activities including cool season vegetables. Out of this an amount of Rs. 25.00 lakh is set apart to soil fertility improvement through VFPCK.

Duplication of same activities in various schemes implemented by VFPCK will be avoided. A comprehensive proposal for vegetable and fruit development covering production,processing and marketing within the fund allocated under various schemes to VFPCKshall be prepared and submitted for approval. The amount of Rs. 725.00 lakh is set apart for VFPCK includes, Rs.50.00 lakh earmarked for production protocol development for cold chain in Vattavada and Kanthalloor in Idukki District.

Out of Rs.1807.00 lakh earmarked for homestead cultivation Rs.1000.00 lakh is for “Onathinu oru muram pachakkari” programme towards supply of seed kits and production and supply of seedlings to homesteads and farmers. The seedling will be produced and supplied by the panchayat level nurseries/block level nurseries under Vegetable development programme/ Department farms/VFPCK/Agro Service Centres and approved agencies and certified by district level VDP implementing Committee based on Seed Act to ensure quality of seeds and seedlings. To promote homestead vegetable cultivation using GAP an amount of Rs. 807.00 lakh is set apart for homestead cultivation for 2nd crop through providing vegetable input kits.

Cool season vegetables will be given thrust.Out of Rs. 200.00 lakh set apart for vegetable cultivation through institutions, an amount of Rs. 100.000 lakh is for vegetable cultivation in schools and other educational institutions. For project based cultivation including innovative technologies in institutions like PACS and government premises an amount ofRs.100.00lakh is set apart.The cluster based development is the key component in the vegetable development initiative of the state. An amount of Rs.2619.00 lakh is set apart for cluster development in districts out of which Rs.900.00 lakh is as assistance to existing clusters and Rs.1026.00 lakh is for assistance to staggered clusters. An amount of Rs.200.00 lakh is for pumpsets and Rs.30.00 lakh for plant protection equipments.

Amount of Rs.50.00 lakh each is earmarked for Wayanad and Idukki districts for development of cool season vegetables. Out of the amount earmarked for cluster development in districts Rs.363.00 lakh will be utilized for production and distribution of seeds of traditional varieties and for promotion of nutritional garden for the supplyof perennial vegetable seedling kits (bread fruit, muringa, curry leaves, agathy etc.). Specialized clusters will be entrusted for production and distribution of traditional varieties and nutritional garden.

Services of agro service centres and karshika karmasenas will be utilised for the establishment of nurseries and nutritional garden. Fallow land cultivation will be supported at cluster level. The vegetable clusters established will be further graded based on the performance covering group activities, increase in production and productivity,innovative activities, technology application and cluster dynamics. The best clusters will be graded as A grade clusters and special development support will be for those clusters covering support for establishing nurseries, collection centres, pre cooling centres, input centres and other need based project based support.

An amount of Rs. 94.25 lakh is earmarked for the support of graded clusters. Poor performing clusters will be delinked from support and new clusters will be formed. Transparent criteria will be developed for evaluating performance of clusters. Clusters of women,youth and students will be promoted giving priority. A portion of outlay under cluster development will be utilized for project based assistance of each cluster in potential areas.Best performing A grade cluster with two years’ experience, good volume of business, nurseries, markets etc and with a minimum turnover of Rs. 5.00 lakh will be selected as super clusters and assistance will be provided on project mode. An amount of Rs. 5.00 lakh is earmarked for such clusters. A separate performance criterion for best performing A grade clusters will be developed.Out of total subsidy per hectare 25 percent is earmarked for the promotion ofinputs for safe food production and for promoting good agricultural practices.

Bio control agents, pheromone traps, area wide IPM and bio fertilizers will be included in the 25 percent earmarked amount of the subsidy component. Another minimum 15percent will be insisted for lime application. An amount of Rs. 850.00 lakh is earmarked for promotion of urban clusters towards assistance for vegetable cultivation in urban areas including wick irrigation.Grow bags produced through agro service centres and kudumbasree will also be supported.

Urban vegetable cultivation will be institutionalized by the formation of Haritha groups. Under this an amount of Rs. 25.00 lakh is set apart for institutionalization of urban vegetable growers into registered ‘Haritha Groups’. The local government will be actively brought into this activity.Need based support for good and well performing Block Level Federated Organizations (BLFO) for specific infrastructure support viz. biopharmacy, ecoshop, onfarm production of pseudomonas, trichoderma etc limited to maximum of Rs.10.00lakh/BLFO as one time assistance will be provided on project mode.

An amount of Rs. 20.00lakh is set apart for this during 2020-21. There should not be any duplication of Block level federated organizations of the department and markets established by VFPCK at ward level in panchayats. Nurseries will be established in identified blocks through clusters. An amount of Rs.10.00 lakh is set apart for establishing small nurseries in gramapanchayats/corporation / selected municipalities for the production of sufficient quality seedlings.Community drip irrigation system will be promoted through Agro Service Centres and karshika karma senas of urban areas for effective utilization of irrigation water.An amount of Rs. 18.75 lakh is earmarked for this.

Rain shelters for year-round cultivation will be supported for which Rs. 500.00lakh is set apart for setting up of rain shelter of 100 sq.m.An amount of Rs. 25.00 lakh is allocated for the conduct of pesticide residue analysis in vegetables provided by the Department of Agriculture through Kerala Agricultural University, Vellayani. The projects for which funds have not been provided under the allocation for the University (Research and Extension) only will qualify for this.Vegetable cultivation will be extended to fallow lands available under the ownership of department farms and PSUs also by involving farmer clusters and women groups. The activities related to planting material production, organic farming, soil health management and marketing under the Vegetable Mission will be undertaken under the respective schemes.

The component wise breakup of the scheme is shown on top of the page: